It’s unheard of! A real “Jungle Vibe” invades the Louise metro for the launch of the new Samsung model. The Samsung S23 series is now available in Belgium and is available in S23, S23+ and S23 Ultra. After the success of the JCDecaux Innovate campaign for the launch of the Samsung Galaxy Z Flip 4, Samsung decided to collaborate again with JCDecaux for a new experiential campaign.
“Botanical escape” in the Louise metro station
Imagine a metro station transformed into a real urban jungle: the entrance to the metro, the walls and floors of the platforms at Louise station… The result is completely bluffing for this 360° experiential action. An unprecedented and total immersion in a fairy tale world with flowers, ferns and banana leaves.
And tha’s not all… Samsung visuals are displayed in various places in the station and giant LED screens have been installed. In addition, the floor and escalators are completely covered with vinyl stickers in Samsung colours. Finally, Samsung is also claiming the attention on Place Louise with a fully dressed Brandzone Louise. This product launch with a 100% original OOH display is sure to catch the eye of the eyes of commuters.
Note that the “Botanical Escape” action is visible for a fortnight and is the result of a collaboration between Samsung, Cheil, Outsight, Space and JCDecaux.