The campaign is directly synced with real time data from the percentage of pollen in the air. This on geographical basis, where the percentage of Pollen in Antwerp is not the same as in Brussels. So the message is only shown when people needs Allegra the most: during the peaks of Pollen. The same flexibility is also applied in the online and TV campaign.
Clear Channel extends their City Play Network with 23 new screens in Koksijde and Knokke at the Belgian Coast. Hereby a glimpse of the new…
Outsight launched its doohguide.pub platform. As its name implies, doohguide.pub provides an overview of the entire DOOH offer in Belgium and is freely accessible and…
SmartContent is the Content Marketing System (CMS) created for the delivery of contextual creative in DOOH. Offering the advertisers the possibility to automatically adapt their…
As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH…
Disney+ created in collaboration with Publicis, Fisheye, BlowUp Media and Outsight an impressive Out-Of-Home campaign at the Antwerp Museum of Fine Arts. This Mega Poster…
FCA Fleet (Fiat, Jeep and Alfa Romeo) has put in place a real-time DOOH campaign to inform the passers-by about the still remaining promo deals….
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