Outsight and MM turn spotlight on (D)OOH

For the third year and after a sanitary break in 2020, Outsight is again associating with Media Marketing for its traditional seminar in which you will learn all about affixing as a medium. This will be done during two webinars in collaboration with JCDecaux and Clear Channel.

Presented by Jos Van Campenhout (CEO, Outsight) and Philippe Buyle (Head of Digital, JCDecaux), the first appointment will take place on 17 June (from 11am to 12pm) and will mainly focus on DOOH: its place in digital strategies, programmatic buying, campaign optimization, the role of mobile, the importance of creation, etc. With special attention to the Renault Zoé campaign, which won many prizes in Belgium and abroad, and to ‘Ghost of Tsushima’, the campaign for Playstation that won prizes at the AMMA.

This webinar is free of charge but registration is mandatory.

The second part will be co-presented by Baudouin van de Berg, sales director at Clear Channel, and will take place in November.

Source: Media Marketing