Unleash the Full Potential of DOOH
The two sessions of June 9 are sold out. Due to the big success, Outsight an Media Marketing decided to organize an extra morning session on Friday June 10.
On June 9 and 10, Outsight and Media Marketing will be organising a seminar at the Maison de la Poste (Tour & Taxis) dedicated to out-of-home, and more specifically to the digital development of the medium.
What is the place of DOOH screens in the inventory of Belgian saleshouses? What is the added value of DOOH? What Trading models are used? What is the role of data? What are the targeting and creative possibilities of DOOH? What about the myths around programmatic? How do you optimize plans?
These are some of the main questions and topics we will answer and discuss with different experts; Jos Van Campenhout (Managing Partner Outsight), Mendel Looije (Co-Founder Outmoove), Bart Muskala (Founder Accurat) and Mathieu Cardon (Executive Creative Director chez Publicis Groupe Belgium).
We have foreseen identical sessions, you have the option of attending the morning session on June 9 and 10 or the afternoon session on June 9.