SmartContent by JCDecaux
SmartContent is the Content Marketing System (CMS) created for the delivery of contextual creative in DOOH. Offering the advertisers the possibility to automatically adapt their visual on the DOOH-screens that is contextually relevant in function of the target group, place, time, environment, weather and consumer. The CMS SmartContent also offers the possibility to create a direct link between the DOOH-screens and external data sets.
The SmartContent can be used on the DOOH-screens in the different Subway Stations and at the entrances (parking) of the Carrefour shops. Soon it will also be possible to use the SmartContent on the DOOH-screens in Brussels, in the Shopping Malls and in Brussels Airport.