Outsight launched its doohguide.pub platform. As its name implies, doohguide.pub provides an overview of the entire DOOH offer in Belgium and is freely accessible and free of charge. In a second phase we will offer the same service for Luxembourg.
“We strive for completeness by offering all operators the opportunity to add their range of signs and screens,” explains Jos Van Campenhout, CEO of Outsight. “Practical information about the potential selection is obtained using a search function based on six filters. For example, one can search for digital signs based on the specific characteristics of the signs such as size and position, but also on their target groups, environment and prices. The features on our platform are obviously not comparable to a full-fledged media planning tool, but the doohguide provides complete information about the possibilities in the communication strategy.”