Cristal beer is now available in every province of Belgium. To reinforce their expansion, Cristal changed his look to the authentic beer with lovely hop taste. This resulted in a very hoppy Out-Of-Home campaign where the hop actually grows on a panoramic billboard. For this execution the billboard needed to be south oriented with a lot of sunlight. You can follow the hop growing until the 30th of July at the intersection Haachtsesteenweg/Houtweg (Brussels 1130).

29 Mai 2017