Out-of-Home: Seconds Count
Across the Channel, eye tracking specialist Lumen Research published a large-scale comparison of the performance delivered by digital advertising and OOH. On the digital side,…
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The city of Antwerp introduces bus shelters with green roofs
JCDecaux maintains De Lijn’s 900 bus shelters in Antwerp. When new bus shelters are installed, the possibility of a green roof is considered, taking into…
New large format screens available in PDOOH
Exciting news! The impressive Frontline screens of Blow Up will soon be accessible in PDOOH. These screens deliver a powerful impact on bustling shopping streets…
Clear Channel wins STIB’s DOOH at metro entrances
Clear Channel has won the STIB’s tender for the operation of digital street furniture at the entrances to the Brussels metro, for a minimum period…
JCDecaux Luxembourg launches its programmatic DOOH offer
15 million monthly premium impressions on 100 screens JCDecaux Luxembourg launched the programmatic purchase of its premium digital inventory in various locations : at Luxembourg…
Unleash the Full Potential of DOOH 2.0
Get ready for an exciting and informative event! On June 13th, Outsight and Media Marketing are teaming up to bring you an unforgettable seminar at the stunning Veaudeville Theater in Brussels….
How data is shaping dynamic DOOH
As OOH advertising has shifted towards digitisation in-line with technological advancements, the channel has shown increasing influence over online activity. Research from Nielsen claims that OOH…
Clear Channel presents its guaranteed audience offer
As announced at the end of last year, Clear Channel is launching a series of new DOOH packages offering a guaranteed number of contacts in…
JCDecaux switches to programmatic mode in Luxembourg
JCDecaux Luxembourg has just launched the programmatic purchase of its premium digital offer in several areas: airport, railway station and shopping centres (recently extended to…
The Louise metro transforms into an urban jungle for the launch of the Samsung S23 Series thanks to JCDecaux
It’s unheard of! A real “Jungle Vibe” invades the Louise metro for the launch of the new Samsung model. The Samsung S23 series is now…
Programmatic buying has really taken off in 2022
The OOH agencies have worked closely with the UMA to establish an initial benchmark of OOH investment based on net media buy statements for the…
JCDecaux extends its DOOH network in Brussels
JCDecaux has installed twenty new digital screens in premium locations in the heart of Brussels, such as Place Stefania, Rue du Sablon, Place de la…
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