Mockups

Mockups

It’s presentation day. An ad agency has to go to the client with, without a doubt, some Cannes Lions-worthy outdoor ideas. All beautifully mocked up in OOH media that seem to be plucked from the streets of New York, Singapore or Dubai. Nice. But if that client wants to sell their product on the Belgian market, it’s anything but realistic.

That is why Outsight presents: Belgian Mockups. Four Photoshop-files from OOH media on the Général Jacqueslaan, on the Boulevard du Centenaire, on the Haachtsesteenweg and in the Rue de la Loi in Brussels. In layers, so creative agencies can easily integrate and present their idea in a realistic yet beautiful way.