The Belgian Out-Of-Home market is in possession of a new ground-breaking audience research study. The new Out-Of-Home CIM-study is truly innovative in many ways. Due to the use of big data, the reliability improves and the granularity increases.
Furthermore, all billboards are measured, not only the billboards within the 48 CIM-cities. For the first time the CIM OOH study takes qualitative criteria into account: we do not longer talk about OTS (Opportunity To See) but about real eye contacts.
For more insights you can download the pdf-version in Flemish or French.
9 November 2017