SmartContent is the Content Marketing System (CMS) created for the delivery of contextual creative in DOOH. Offering the advertisers the possibility to automatically adapt their visual on the DOOH-screens that is contextually relevant in function of the target group, place, time, environment, weather and consumer. The CMS SmartContent also offers the possibility to create a direct link between the DOOH-screens and external data sets.
The SmartContent can be used on the DOOH-screens in the different Subway Stations and at the entrances (parking) of the Carrefour shops. Soon it will also be possible to use the SmartContent on the DOOH-screens in Brussels, in the Shopping Malls and in Brussels Airport.