For the third year and after a sanitary break in 2020, Outsight associates with Media Marketing for it’s traditional seminars about affixing as a medium. This will be done during two webinars in collaboration with JCDecaux and Clear Channel.
The first one presented by Jos Van Campenhout (CEO, Outsight) and Philippe Buyle (Head of Digital, JCDecaux), took place on June 17 and mainly focused on DOOH: it’s place in digital strategies, programmatic buying, campaign optimization, the role of mobile, the importance of creation, etc. With special attention to the Renault Zoé campaign, which won many prizes in Belgium and abroad, and to ‘Ghost of Tsushima’, the campaign for Playstation that won prizes at the AMMA.
Follow the link below to rewatch the webinar, it’s free of charge but registration is mandatory.