Together with PHD Media and Mindshare, Outsight was nominated in the category Media Agency of the Year. It is Mindshare who went home with the well-deserved title ‘Agency of the Year’. Nonetheless Jos Van Campenhout, Managing Partner of Outsight and President of the Technical Commission CIM OOH, received a special mention from Miguel Aguza (Ikea – Country Marketing Communication Manager) who paid tribute to Jos Van Campenhout by designating him as ‘Media Personality of the Year’.
Golden Cases of the AMMA 2018 Awards
Media Agency of the Year: Mindshare (Nominees: Outsight & PHD Media)
Media Sales House of the Year: JCDecaux (Nominees: SBS Belgium & Google Belgium)
Media Advertiser of the Year: Marie-Noëlle De Greef from ING (Nominees: Christine Jean from AG Insurance and Deirdre Keustermans 20th Century Fox)
Media Research of the Year: CIM OOH-study (Silver: Welcome Media & GfK – Journey of In-Home Advertising; Bronze: IP & GfK & Ivox – Audio Observer)
Innovation & Development of the Year: Smart Ad from SBS Belgium (Silver: JCDecaux – Smartcontent; Bronze: Wavemaker Belgium – Data Challenge)
Best Media Strategy: ‘The Liquid Campaign’ from PHD Media, TBWA, Base (Silver: Zenith – Sanofi Allegra – “Turning Barriers into Opportunities”; Bronze: PHD Media – Telenet Business – “Digitale versnelling”)
Best Use of Interactive: ‘Halloween’ from UM, Fanta (Silver: Appiness – Vtwonen – Spott; Bronze: Mindshare – 20th Century Fox – “The Boss Baby”)
Best Creative Media Use: ‘Live Pre-roll’ from PHD Media, TBWA, Mediahuis, Play Sports (Silver: Initiative – Lotto – “Parce que c’est possible”; Bronze: Space & Outsight – H&M – “Fashion Vending Machine”)
Best Use of Native & Content: Solo Open Kitchen from Mindshare, Solo
Best Use of Data & Performance Marketing: Proximus & Digipolitans & Just. & Space – New Media Data Driven Sales Engine (Silver: Semetis & OMD – Carglass – “Data Driven Creativity & Automation”; Bronze: Initiative – Media Markt – “Black Friday”)
Published on May 22, 2018.